Global Ministries

The United Methodist Church

Connecting the Church in Mission

Mission Agency Joins Partners at the White House to Promote #GivingTuesday

By Sandra Brands*

The United Methodist Church’s General Board of Global Ministries was among the partners invited to the White House by the Office of Social Innovation and Civic Partnership on Oct. 6 to promote and support #GivingTuesday on Dec. 2.

The Rev. Shawn Bakker represented The United Methodist Church’s Global Ministries agency at a gathering of corporate, nonprofit and civic partners at the White House to promote #Giving Tuesday on Dec. 2, 2014.
The Rev. Shawn Bakker represented The United Methodist Church’s Global Ministries agency at a gathering of corporate, nonprofit and civic partners at the White House to promote #GivingTuesday on Dec. 2, 2014. Photo: Courtesy of Shawn Bakker

The Rev. Shawn Bakker, deputy general secretary of Global Ministries, joined representatives from the Salvation Army, the Bill and Melinda Gates Foundation, Points of Light, NBC Universal, PayPal, Groupon, the Committee Encouraging Corporate Philanthropy, the Michael J. Fox Foundation and Univision at the event. MSNBC signed on as a media partner to help raise the profile of the #GivingTuesday movement. The award-winning creative agency BonComm has produced a video promoting the campaign.

“When Methodists are united, great things can happen,” Bakker said. “The United Methodist Church raised more money last year than any other organization. We were invited to the White House to share the story of how United Methodists were mobilized to give and the impact that the generosity has had on mission throughout the world.”

#GivingTuesday originated in 2012 from the United Nations Foundation, the 92nd Street Y and Microsoft. It annually attracts an outpouring of generosity from people around the world who donate time and money to charitable causes such as The Advance, the designated giving channel for The United Methodist Church.  #GivingTuesday is part of an international movement that provides an alternative to the shopping rush traditions following Thanksgiving – Black Friday, Local Business Saturday and Cyber Monday.

This year, Global Ministries will match up to $1 million* in gifts made online to any project through The Advance as part of UMC #GivingTuesday. Through The Advance, people can give to more than 950 United Methodist-related projects worldwide or support any of more than 300 missionaries. One hundred percent of each gift made through The Advance goes to the designated project.

To contribute, donors will go to on Dec. 2 and donate online to any of the projects and missionaries listed there.

On UMC #GivingTuesday in 2013, United Methodists gave $6.5 million dollars to The Advance, which supports projects to help survivors of natural or civil disasters, build churches, feed and educate children and equip hospitals and clinics.

Giving to UMC #GivingTuesday last year was also enlarged by a matching grant from Global Ministries, Bakker said. “United Methodists got excited about what kind of impact we could have when we all come together on this one day,” she said.

“People are tired of seeing news stories about people being trampled at stores on Black Friday,” Bakker continued. “Our society is moving towards a more generous spirit. Every year, the push towards consumerism gets more and more intense.  I think people are looking for something different.”

Find resources to promote and share the UMC #GivingTuesday campaign at

*Sandra Brands is a writer and regular contributor to

Media contact: Melissa Hinnen

On Dec. 2, you can extend the spirit of giving thanks into the Advent season by participating in UMC #GivingTuesday. Every gift made online through The Advance at on Dec. 2 will be matched up to $1 million.

*Global Ministries will allocate the matching funds dollar for dollar up to the first $1 million in gifts to Advance projects received online on Dec. 2 between 12 a.m. and 11:59 p.m. EST. A maximum of $2,500 per individual gift to a project will be dispersed as matching funds. A project may receive a maximum of $25,000 in matching funds.